After its completion in 2022, the animated film 'I Saw A Ghost and It Was Beautiful' embarked on several film festival this year. To date, the film 'I Saw A Ghost and It Was Beautiful' has been successfully nominated for the National Competition at Minikino Film Week 9 in Bali and received a Special Jury Mention. Furthermore, the film has been selected as an Official Selection at the 2023 Neuchâtel International Fantastic Film Festival in Switzerland. The International Short Film Festival, Miniko Film Week 9, took place from September 15 to 23, and UMN Pictures had the privilege of being an off This is a good opportunity to connect with a wide range of short film stakeholders, including both local and international fellow filmmakers. In addition, 'I Saw A Ghost and It Was Beautiful' had the chance to be screened in various countries and venues which could be an opportunity to showcase the quality of Indonesian animated films.
There is a big difference in the development of animated films with short story films, as well as short documentary films. According to data from the 2023 Indonesia Film Festival registrations,, there were 336 short story film registrants, 118 short documentary films, and 89 short animated films. This figures serves as an indicator that the production of animated films is still relatively low compared to other film categories. This is the reason why UMN Pictures is motivated to produce other works, considering that animation for us has freedom of expression, and the medium used is freer. Kemal Hasan, a producer said, "This is inseparable from how we not only want to convey our 'statement', but also through our visual expression. And most importantly, films are essential cultural products, and we eager to introduce the world about the cultural expression of Indonesian animated film. The film ‘I Saw a Ghost and It Was Beautiful’, we aimed for that.”
As director and writer of the film, 'I Saw A Ghost and It Was Beautiful', Bobby Fernando said that he was interested in the concept of 'ghosts'. In a fictional context, Bobby views it as a narrative element with flexible visual qualities that can be shown to convey a specific story, history, or theme. Then, he poured it with surrealist art inspired by Leonora Carrington, Remedios Varo, and Max Ernst. Bobby wanted to take a visual approach that was able to display work that had strong visual appeal with an abstract approach, but at the same time was intimate; looks foreign and has roots in a human perspective and spirit this approach aligned perfectly with his exploration of the genre concept that he want to carry out. The film 'I Saw A Ghost and It Was Beautiful' carries an implicit theme related to the "pandemic.". According to the director himself, the increasing number of cases involving abusive treatment faced by workers in various fields from corporations, or other large agencies, did not only occur during the pandemic. This perspective serves as a solid and relevant foundation for a story idea he had since 2019. The process of development this film serves as a platform for director to reflect about his relationship with the topic to reflect on his relationship with the topic, "is this idea based on a genuine sense of solidarity, or is this just an outlet for frustration, or personal difficulties that I feel in life?".
All ideas and hard work poured into creating this animated film accommodate the hopes of everyone involved in it. Kemal and Bobby hope that the film 'I Saw A Ghost and It Was Beautiful' can become a medium for conveying creative identity without territorial boundaries, thereby creating resonance for other short animated works and inviting everyone to explore the meaning and visual composition that has been presented. UMN Pictures is a creative production studio based in Indonesia (since 2017) that focuses on 3D animation services under the auspices of Multimedia Nusantara University. UMN Pictures strives to create its works with attractive characters and interesting visuals so that the work's message can be conveyed. UMN Pictures' focus is to build a professional production house with local and international industry standards.
After its completion in 2022, the animated film 'I Saw A Ghost and It Was Beautiful' embarked on several film festival this year. To date, the film 'I Saw A Ghost and It Was Beautiful' has been successfully nominated for the National Competition at Minikino Film Week 9 in Bali and received a Special Jury Mention. Furthermore, the film has been selected as an Official Selection at the 2023 Neuchâtel International Fantastic Film Festival in Switzerland. The International Short Film Festival, Miniko Film Week 9, took place from September 15 to 23, and UMN Pictures had the privilege of being an off This is a good opportunity to connect with a wide range of short film stakeholders, including both local and international fellow filmmakers. In addition, 'I Saw A Ghost and It Was Beautiful' had the chance to be screened in various countries and venues which could be an opportunity to showcase the quality of Indonesian animated films.
There is a big difference in the development of animated films with short story films, as well as short documentary films. According to data from the 2023 Indonesia Film Festival registrations,, there were 336 short story film registrants, 118 short documentary films, and 89 short animated films. This figures serves as an indicator that the production of animated films is still relatively low compared to other film categories. This is the reason why UMN Pictures is motivated to produce other works, considering that animation for us has freedom of expression, and the medium used is freer. Kemal Hasan, a producer said, "This is inseparable from how we not only want to convey our 'statement', but also through our visual expression. And most importantly, films are essential cultural products, and we eager to introduce the world about the cultural expression of Indonesian animated film. The film ‘I Saw a Ghost and It Was Beautiful’, we aimed for that.”
As director and writer of the film, 'I Saw A Ghost and It Was Beautiful', Bobby Fernando said that he was interested in the concept of 'ghosts'. In a fictional context, Bobby views it as a narrative element with flexible visual qualities that can be shown to convey a specific story, history, or theme. Then, he poured it with surrealist art inspired by Leonora Carrington, Remedios Varo, and Max Ernst. Bobby wanted to take a visual approach that was able to display work that had strong visual appeal with an abstract approach, but at the same time was intimate; looks foreign and has roots in a human perspective and spirit this approach aligned perfectly with his exploration of the genre concept that he want to carry out. The film 'I Saw A Ghost and It Was Beautiful' carries an implicit theme related to the "pandemic.". According to the director himself, the increasing number of cases involving abusive treatment faced by workers in various fields from corporations, or other large agencies, did not only occur during the pandemic. This perspective serves as a solid and relevant foundation for a story idea he had since 2019. The process of development this film serves as a platform for director to reflect about his relationship with the topic to reflect on his relationship with the topic, "is this idea based on a genuine sense of solidarity, or is this just an outlet for frustration, or personal difficulties that I feel in life?".
All ideas and hard work poured into creating this animated film accommodate the hopes of everyone involved in it. Kemal and Bobby hope that the film 'I Saw A Ghost and It Was Beautiful' can become a medium for conveying creative identity without territorial boundaries, thereby creating resonance for other short animated works and inviting everyone to explore the meaning and visual composition that has been presented. UMN Pictures is a creative production studio based in Indonesia (since 2017) that focuses on 3D animation services under the auspices of Multimedia Nusantara University. UMN Pictures strives to create its works with attractive characters and interesting visuals so that the work's message can be conveyed. UMN Pictures' focus is to build a professional production house with local and international industry standards.
After its completion in 2022, the animated film 'I Saw A Ghost and It Was Beautiful' embarked on several film festival this year. To date, the film 'I Saw A Ghost and It Was Beautiful' has been successfully nominated for the National Competition at Minikino Film Week 9 in Bali and received a Special Jury Mention. Furthermore, the film has been selected as an Official Selection at the 2023 Neuchâtel International Fantastic Film Festival in Switzerland. The International Short Film Festival, Miniko Film Week 9, took place from September 15 to 23, and UMN Pictures had the privilege of being an off This is a good opportunity to connect with a wide range of short film stakeholders, including both local and international fellow filmmakers. In addition, 'I Saw A Ghost and It Was Beautiful' had the chance to be screened in various countries and venues which could be an opportunity to showcase the quality of Indonesian animated films.
There is a big difference in the development of animated films with short story films, as well as short documentary films. According to data from the 2023 Indonesia Film Festival registrations,, there were 336 short story film registrants, 118 short documentary films, and 89 short animated films. This figures serves as an indicator that the production of animated films is still relatively low compared to other film categories. This is the reason why UMN Pictures is motivated to produce other works, considering that animation for us has freedom of expression, and the medium used is freer. Kemal Hasan, a producer said, "This is inseparable from how we not only want to convey our 'statement', but also through our visual expression. And most importantly, films are essential cultural products, and we eager to introduce the world about the cultural expression of Indonesian animated film. The film ‘I Saw a Ghost and It Was Beautiful’, we aimed for that.”
As director and writer of the film, 'I Saw A Ghost and It Was Beautiful', Bobby Fernando said that he was interested in the concept of 'ghosts'. In a fictional context, Bobby views it as a narrative element with flexible visual qualities that can be shown to convey a specific story, history, or theme. Then, he poured it with surrealist art inspired by Leonora Carrington, Remedios Varo, and Max Ernst. Bobby wanted to take a visual approach that was able to display work that had strong visual appeal with an abstract approach, but at the same time was intimate; looks foreign and has roots in a human perspective and spirit this approach aligned perfectly with his exploration of the genre concept that he want to carry out. The film 'I Saw A Ghost and It Was Beautiful' carries an implicit theme related to the "pandemic.". According to the director himself, the increasing number of cases involving abusive treatment faced by workers in various fields from corporations, or other large agencies, did not only occur during the pandemic. This perspective serves as a solid and relevant foundation for a story idea he had since 2019. The process of development this film serves as a platform for director to reflect about his relationship with the topic to reflect on his relationship with the topic, "is this idea based on a genuine sense of solidarity, or is this just an outlet for frustration, or personal difficulties that I feel in life?".
All ideas and hard work poured into creating this animated film accommodate the hopes of everyone involved in it. Kemal and Bobby hope that the film 'I Saw A Ghost and It Was Beautiful' can become a medium for conveying creative identity without territorial boundaries, thereby creating resonance for other short animated works and inviting everyone to explore the meaning and visual composition that has been presented. UMN Pictures is a creative production studio based in Indonesia (since 2017) that focuses on 3D animation services under the auspices of Multimedia Nusantara University. UMN Pictures strives to create its works with attractive characters and interesting visuals so that the work's message can be conveyed. UMN Pictures' focus is to build a professional production house with local and international industry standards.
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